(US & California)
Privacy Policy — Vlady Air

Effective date: December 16, 2024

Last updated: October 30, 2025


1) Scope

This Privacy Policy explains how Vlady Air – Heating & Cooling (“Vlady Air”, “we”, “us”, “our”) collects, uses, discloses, and protects personal information of website visitors, advertising respondents, and customers in the United States. This Policy includes a California notice for residents of California.

Our site and services are intended for adults and U.S. households.



2) Information We Collect

We may collect the following categories of personal information:

  • Identifiers & contact data: name, phone number, email, city, service address (if provided during scheduling).
  • Commercial & service info: requested service (e.g., $89 AC Tune-Up), notes from your request, appointment date/time.
  • Device/usage data: IP address, device and browser type, pages viewed, clicks, UTM parameters, approximate geolocation, and similar technical data (via cookies, Meta Pixel, GA4, and server logs).
  • Communications: messages you send us by web forms, phone/SMS, email, or social media.
  • Lead Ads data: if you submit a Facebook/Instagram Lead Form, we receive the fields you authorize Meta to share.

We do not intentionally collect sensitive personal information and we do not collect payment card data on this website.



3) Sources

  • You (forms, calls, emails, SMS, chat).
  • Advertising platforms (e.g., Meta Lead Ads), analytics tools (e.g., Google Analytics 4), and website technology providers.


4) Purposes of Use

We use personal information to:

  • Respond to inquiries, schedule and deliver HVAC services (e.g., the $89 Tune-Up).
  • Send confirmations, reminders, and service updates (SMS/phone/email).
  • Improve our website, ads, and customer experience (analytics and troubleshooting).
  • Detect, prevent, and protect against fraud and misuse.
  • Comply with legal obligations.

Marketing emails/SMS are sent only with consent and include opt-out options.



5) Cookies & Tracking

We use essential cookies (site operation), analytics (GA4), and advertising cookies/pixels (e.g., Meta Pixel) to measure performance and show relevant ads.

You can manage cookies in your browser and (if implemented) via our Cookie Settings link. For California, see “Your Privacy Rights”.



6) Disclosure to Service Providers

We share personal information with vendors who help us operate our business and website (hosting, analytics, communications, lead management, scheduling). They may use the information only to provide services to us and must protect it appropriately.



7) “Sell” or “Share” (California)

We do not sell personal information for money.

Our use of advertising cookies/pixels may be considered “sharing” for cross-context behavioral advertising under California law. California residents can opt out using the “Do Not Sell or Share My Personal Information” link and by enabling Global Privacy Control (GPC) in supported browsers; we honor such signals.



8) Retention

We retain personal information only as long as necessary for the purposes described above:

  • Lead/booking data: up to 3 years after last interaction (or sooner if you request deletion).
  • Analytics data: typically 14–26 months (per tool defaults).
  • Communications and logs: up to 3 years or as needed for legal/business purposes.
  • We may keep records longer if required by law or to establish or defend legal claims.


9) Security

We use reasonable administrative, technical, and physical safeguards to protect personal information. However, no method of transmission or storage is 100% secure.



10) Children’s Privacy

Our site and services are not directed to children under 13. We do not knowingly collect personal information from children.



11) Your Privacy Rights

Depending on your state (including California), you may have rights to:

  • Know/Access the categories and specific pieces of personal information we collected about you.
  • Delete personal information, subject to legal exceptions.
  • Correct inaccurate personal information.
  • Opt-out of “sharing” for cross-context behavioral advertising.
  • Non-discrimination for exercising your privacy rights.


How to exercise your rights

  • Phone: +1 (209) 687-0660
  • We will verify your request (we may ask for contact details we already have). You may use an authorized agent if they provide proof of authority.

To opt out of “sharing”, use our “Do Not Sell or Share My Personal Information” link and/or enable GPC in your browser.



12) International Visitors

Our website is operated in the United States. If you access it from outside the U.S., you consent to the transfer and processing of your information in the U.S., where laws may differ.



13) Third-Party Sites & Apps

Our site may link to third-party websites or allow you to submit forms via platforms like Meta. Their privacy practices are governed by their own policies; we are not responsible for them.



14) Changes to This Policy

We may update this Policy from time to time. The “Last updated” date above reflects the latest version. Material changes will be posted on this page.



15) Contact Us

Vlady Air – Heating & Cooling

Address: 1224 Reno Ave i, Modesto, CA 95351

Phone: +1 (209) 687-0660